This is a purchase for pre-enrollment into the Value Chain Integrity for Brand Protection Track, in the A-CAPP Center's Professional Certificate in Foundations of Brand Protection that launch March 25, 2025.
- Program terms of use apply.
- Enrollment occurs within 24 hours of launch Monday-Friday 8a-5p.
- After purchase, you will be pre-enrolled and receive a separate email in late March with login credentials.
DESCRIPTION
This track conrtains Course 105:Value Chain Integrity and Course 106: Policies and Procedures - Value Chain Integrity with focus on understanding and utilizing key functions within the value chain for brand protection
Learning Objectives:
- Understand the Value Chain and its components.
- Identify Value Chain Fundamentals and illustrate the risks within the Value Chain.
- Recognize Brand Protection Best Practices to enhance Value Chain integrity.
- Define and explain the role of due diligence and risk assessment in identifying and addressing illicit practices throughout the supply chain.
- Understand the aspects of evaluating, selecting, and monitoring suppliers and partners to ensure compliance with brand protection standards.
- Identify key supply chain capabilities to enable product authenticity, prevent counterfeiting, and ensure transparency at every stage of the supply chain.
- Recognize supply chain strategies to safeguard the value chain from unauthorized activities and gray market risks.
- Understand the importance of identifying, reporting, and assessing incidents effectively to manage crises