This is a purchase for pre-enrollment into the Technology Capabilities for Brand Protection Track, in the A-CAPP Center's Professional Certificate in Foundations of Brand Protection that launch March 25, 2025.
- Program terms of use apply.
- Enrollment occurs within 24 hours of launch Monday-Friday 8a-5p.
- After purchase, you will be pre-enrolled and receive a separate email in late March with login credentials.
DESCRIPTION
This track conrtains Course 110: Technology as a Tool - Product Security Features & Brand Protection Lab Capabilities and Course 111: Measurement & Metrics - Exposure, Value, Impact, and Return on Investment with a focus on how to maximize the capabilities of technology and measuring its effectiveness.
Learning Objectives:
- Recognize the role of technology in brand protection programs.
- Identify how key technological applications enhance product security, supply chain transparency, and risk mitigation.
- Recognize the roles of technology providers, service providers, brands, guardians, and labs in deploying effective brand protection solutions.
- Explain how brand protection labs can support investigations, enforcement actions, and supply chain integrity.
- Understand the global scope and implications of illicit trade in goods to inform brand protection strategies.
- Identify key internal and external stakeholders' roles in defining the scope of illicit trade in goods.
- Recognize frameworks and techniques for measuring, analyzing, and responding to the scope and size of illicit trade in goods.
- Infer how key metrics and benchmarking provide insights into the effectiveness of brand protection strategies.