Course Learning Objectives
After completing this course, learners should be able to:
- Understand the elements of an investigation process and utilize basic investigation techniques for counterfeit products
- Describe how to build an investigation by integrating identified elements of proof with the appropriate standard of evidence
- Identify the importance of reporting and lead generation and explain how a data management system enhances the investigation process
- Generate performance metrics used to support investigation activity and provide value to the brand owner