This is a purchase for enrollment into the A-CAPP Center's Professional Certificate in Foundations of Brand Protection education program.
Please note:
- Program terms of use
- Enrollment occurs within 24 hours Monday-Friday 8a-5p.
- After purchase, you will be enrolled and then receive an email from our learning management system to set up your account with immediate access to the course.
DESCRIPTION
This course provides a comprehensive understanding of consumer issues in the specific context of brand protection. You will learn to identify and differentiate between various types of consumers, including traditional consumers, customers in various industries, and businesses in B2B operations. The course covers consumer behavior in purchasing counterfeit and pirated goods, the impact of these purchases, and provides a broad outlook on how to engage consumers through brand awareness.
Learning Objectives:
- Define the concept of consumer and the significance of protecting the consumer in maintaining brand integrity.
- Recognize the evolution of consumer behavior and identify key market drivers of the purchase of illicit goods as well as strategies for consumers to engage in informed purchase decisions.
- Recognize the importance of brand awareness campaigns, media engagement, and consumer participation in brand protection.