This is a purchase for pre-enrollment into a course from the A-CAPP Center's Professional Certificate in Foundations of Brand Protection that will launch March 25, 2025.
- Program terms of use apply.
- Enrollment occurs within 24 hours of launch Monday-Friday 8a-5p.
- After purchase, you will be pre-enrolled and receive a separate email in late March with login credentials.
DESCRIPTION
This course provides a comprehensive understanding of how to engage external partners in brand protection efforts. You will learn about the ecosystem of entities involved, including those with overlapping and competing interests. The course covers important strategies of finding common interests, managing conflicting interests, and engaging with various external partners such as platforms, payment service providers, and other intermediaries.
You will explore effective communication and information-sharing strategies, including raising awareness and providing education to customs officials, law enforcement, academics, and consumers. The course also addresses the potential risks of educating bad actors and strategies for converting potential bad actors into allies. Additionally, you will learn the importance of measuring the effectiveness of communication efforts and demonstrating their impact.
Learning Objectives:
- Gain a comprehensive understanding of the roles and importance of various external stakeholders in brand protection.
- Understand the effective communication and collaboration strategies necessary to leverage partnerships and design educational initiatives with external liaisons for enhancing brand protection efforts.
- Recognize the critical role of designing and evaluating training programs for external stakeholders in brand protection.