This is a purchase for pre-enrollment into a course from the A-CAPP Center's Professional Certificate in Foundations of Brand Protection that launch during our annual Summit March 25-27, 2025.
- Program terms of use apply.
- Enrollment occurs within 24 hours Monday-Friday 8a-5p post Summit.
- After purchase, you will be pre-enrolled and receive a separate email with login credentials.
DESCRIPTION
This course provides a comprehensive understanding of stakeholder engagement and resource allocation in brand protection. You will learn about the internal stakeholders involved in brand protection, including the Brand Protection team, C-Suite, functional specialists, and other partners. The course covers the importance of aligning responsibilities and policies across the enterprise to ensure effective brand protection.
You will explore the importance of both informal and formal stakeholder engagement strategies, including building relationships, communication, and goal alignment. Additionally, the course will teach the importance of developing strategies to secure resources for brand protection activities, think creatively, and manage expectations with the resources available.
Learning Objectives:
- Identify key internal stakeholders and their contributions to brand protection efforts
- Identify how to align stakeholders expectations with available resources to maximize impact.
- Explore storytelling and brand protection champions as tools for building awareness and engagement
- Explore methods for showcasing achievements and strengthening stakeholder relationships
- Learn how to continuously evolve the brand protection development from basic functioning to strategic advantage.