This is a purchase for enrollment into the A-CAPP Center's Professional Certificate in Foundations of Brand Protection education program.
Please note:
- Program terms of use
- Enrollment occurs within 24 hours Monday-Friday 8a-5p.
- After purchase, you will be enrolled and then receive an email from our learning management system to set up your account with immediate access to the course.
DESCRIPTION
This course provides a comprehensive understanding of governance and strategies around brand protection. You will learn about the rules, policies, and standards that shape how the brand functions both inside and outside the organization. The course covers the addition of brand protection components to existing governance, tracking governance metrics, and understanding the roles of brand protection teams and stakeholders.
Additionally, the course discusses the unique aspects of brand protection, such as cost centers in brands and the need for a brand protection strategy.
Learning Objectives:
- Understand the fundamentals of enterprise-wide governance and identify its key components.
- Differentiate between enterprise-wide and departmental governance structures.
- Recognize the importance of brand protection within the broader enterprise governance structure.