This is a purchase for enrollment into the A-CAPP Center's Professional Certificate in Foundations of Brand Protection education program.
Please note:
- Program terms of use.
- Enrollment occurs within 24 hours Monday-Friday 8a-5p.
- After purchase, you will be enrolled and then receive an email from our learning management system to set up your account with immediate access to the course.
DESCRIPTION
This course aims to give you a fundamental understanding of how to define and assess the organization's risk exposure to illicit trade in the context of brand protection. You will learn about the importance of conducting risk assessments, how all risk factors might be assessed, and the implications for your organization.
Learning Objectives:
- Recognize the importance of conducting structured risk assessments to identify, evaluate, and prioritize risks to brand protection.
- Identify the key aspects of a brand protection risk assessment and the process for completing a risk assessment.
- Understand the vulnerabilities and threats that impact brand integrity and the key factors that facilitate the brand protection risk assessment.
- Recognize best practices for mitigating brand protection risks and continuous improvement to stay ahead of emerging risks and threats.