This is a purchase for enrollment into the A-CAPP Center's Professional Certificate in Foundations of Brand Protection education program.
Please note:
- Program terms of use
- Enrollment occurs within 24 hours Monday-Friday 8a-5p.
- After purchase, you will be enrolled and then receive an email from our learning management system to set up your account with immediate access to the course.
DESCRIPTION
This course aims to give you a fundamental understanding of frameworks for measuring the scope of illicit trade in goods and developing measures and metrics to assess their impact on the integrity and value of the brand and their threat to society. You will learn about illicit trade's global scope and implications to inform brand protection strategies.
Learning Objectives:
- Understand the global scope and implications of illicit trade in goods to inform brand protection strategies.
- Identify key internal and external stakeholders' roles in defining the scope of illicit trade in goods.
- Recognize frameworks and techniques for measuring, analyzing, and responding to the scope and size of illicit trade in goods.
- Infer how key metrics and benchmarking provide insights into the effectiveness of brand protection strategies.