This is a purchase for pre-enrollment into a course from the A-CAPP Center's Professional Certificate in Foundations of Brand Protection that will launch March 25, 2025.
- Program terms of use apply.
- Enrollment occurs within 24 hours of launch Monday-Friday 8a-5p.
- After purchase, you will be pre-enrolled and receive a separate email in late March with login credentials.
DESCRIPTION
This course will teach you about the crucial role of technology in brand protection programs. You will learn how key foundational technological applications enhance product security, supply chain transparency, and risk mitigation. The course covers the roles of technology providers, service providers, brands, guardians, and labs in deploying effective brand protection technologies. Additionally, you will understand how brand protection labs can support the disruption of the illicit supply chain by building intelligence to enhance the investigations and enforcement actions, while enhancing value chain integrity.
Learning Objectives:
- Recognize the role of technology in brand protection programs.
- Identify how key technological applications enhance product security, supply chain transparency, and risk mitigation.
- Recognize the roles of technology providers, service providers, brands, guardians, and labs in deploying effective brand protection solutions.
- Explain how brand protection labs can support investigations, enforcement actions, and supply chain integrity.