This is a purchase for pre-enrollment into a course from the A-CAPP Center's Professional Certificate in Foundations of Brand Protection that launch during our annual Summit March 25-27, 2025.
- Program terms of use apply.
- Enrollment occurs within 24 hours Monday-Friday 8a-5p post Summit.
- After purchase, you will be pre-enrolled and receive a separate email with login credentials.
DESCRIPTION
This course outlines various fundamental approaches to disrupt illicit supply chains to protect the brand. You will learn to define what disruption means in this context and how targeting key elements of illicit trade can dismantle these operations. The course covers tactics to combat illicit goods, including counterfeiting and unauthorized distribution, as well as business frameworks and strategies to proactively disrupt illicit trade and strengthen supply chain resilience. Additionally, you will explore how AI, machine learning, network analysis, and cybersecurity tools contribute to disrupting illicit supply chains.
Learning Objectives:
- Define disruption of the Illicit Supply Chain in the context of brand protection.
- Explain how targeting the key elements of illicit trade can dismantle illicit supply chain operations.
- Identify tactics that can be applied to combat counterfeiters and unauthorized distributors.
- Identify and describe several business frameworks and tactics to proactively disrupt illicit trade and strengthen supply chain resilience.
- Describe how AI, machine learning, network analysis, and cybersecurity tools contribute to the disruption of the Illicit Supply Chain.