This is a purchase for enrollment into the A-CAPP Center's Professional Certificate in Foundations of Brand Protection education program.
Please note:
- Program terms of use
- Enrollment occurs within 24 hours Monday-Friday 8a-5p.
- After purchase, you will be enrolled and then receive an email from our learning management system to set up your account with immediate access to the course.
DESCRIPTION
This course focuses on the ongoing commitment needed to protect a brand by gathering and analyzing information to identify risks. A brand's distinctiveness is crucial for differentiating it in the marketplace. However, counterfeits and pirated goods can confuse consumers and harm the brand's reputation. You'll learn the importance of measuring brand equity, understanding competitors, and addressing threats to maintain the brand's integrity.
Learning Objectives:
- Understand the definition, scope, goals, and methodology of market intelligence and its integration into brand protection strategies.
- Recognize the role and application of brand protection market surveys.
- Identify the importance, challenges and best practices for online market monitoring.
- Recognize the distinctions between offline and online market monitoring and how they complement each other.