This is a purchase for enrollment into the A-CAPP Center's Professional Certificate in Foundations of Brand Protection education program.
Please note:
- Program terms of use
- Enrollment occurs within 24 hours Monday-Friday 8a-5p.
- After purchase, you will be enrolled and then receive an email from our learning management system to set up your account with immediate access to the course.
DESCRIPTION
This course aims to give you a fundamental understanding of several policies and procedures that can be incorporated into a brand’s value chain or end-to-end supply chain from a brand protection perspective. The brand’s value chain encompasses all activities within the company that add value to the product for the consumer, making a value chain analysis more robust than a supply chain analysis. You will learn some fundamental concepts on how the brand can approach product authenticity, mitigate the risks of counterfeits, and maintain transparency at every stage of the supply chain.
Learning Objectives:
- Define and explain the role of due diligence and risk assessment in identifying and addressing illicit practices throughout the supply chain.
- Understand the aspects of evaluating, selecting, and monitoring suppliers and partners to ensure compliance with brand protection standards.
- Identify key supply chain capabilities to enable product authenticity, prevent counterfeiting, and ensure transparency at every stage of the supply chain.
- Recognize supply chain strategies to safeguard the value chain from unauthorized activities and gray market risks.
- Understand the importance of identifying, reporting, and assessing incidents effectively to manage crises.