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Professional Certificate in Foundations of Brand Protection

Want to earn the full professional certificate? Purchase all 18 courses bundled for special price.

Details

Professional Certificate in Foundations of Brand Protection

Want to earn the full professional certificate? Purchase all 18 courses bundled for special price.

Details

Course 105: Value Chain Integrity

Was: $479.00
Now: $335.00
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Availability:
You are purchasing a pre-enrollment seat into this course. Actual enrollment will occur upon launch, March 25, 2025.
Government & Corporate Pricing::
Individual purchase using organization funding, $430.00, contact acapp@msu.edu for code
Government and Corporate Contracts::
Bulk purchase of course enrollment seats under a contract receive additional price discounts. Please contact the A-CAPP Center for information at acapp@msu.edu
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This is a purchase for pre-enrollment into a course from the A-CAPP Center's Professional Certificate in Foundations of Brand Protection that launch during our annual Summit March 25-27, 2025.

  • Program terms of use apply.
  • Enrollment occurs within 24 hours Monday-Friday 8a-5p post Summit.
  • After purchase, you will be pre-enrolled and receive a separate email with login credentials.
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DESCRIPTION

This course aims to give you a fundamental understanding of the value chain. You will start by defining what the value chain is and explore its various functions, along with outlining the various supply chain functions and their role in the value chain.  The course will cover the fundamental aspects of how legitimate and illicit supply chains operate within the global marketplace.  The course will also highlight key points to consider when addressing value chain integrity in the context of brand protection.

Learning Objectives:

  • Understand the Value Chain and its components.
  • Identify Value Chain Fundamentals and illustrate the risks within the Value Chain.
  • Recognize Brand Protection Best Practices to enhance Value Chain integrity.