This is a purchase for enrollment into the A-CAPP Center's Professional Certificate in Foundations of Brand Protection education program.
Please note:
- Program terms of use
- Enrollment occurs within 24 hours Monday-Friday 8a-5p.
- After purchase, you will be enrolled and then receive an email from our learning management system to set up your account with immediate access to the course.
DESCRIPTION
This course will teach you how to effectively manage an intellectual property (IP) portfolio. You will learn to identify important assets, conduct IP audits, and plan strategically. The course will cover the basics of adding assets to a brand’s IP portfolio, registering and recording IP, as well as the importance of proactive monitoring and portfolio management as a way of building and securing the brand protection’s infrastructure. You will also discover tactics for enforcing a brand’s IP rights against bad actors and understand the role of various stakeholders in protecting the brand.
Learning Objectives:
- Identify what assets need to be part of the IP portfolio, what entails an IP audit and strategic planning in the context of the IP portfolio.
- Determine the fundamentals for adding assets to an IP portfolio.
- Understand the fundamentals of registration and customs recordation of IP in an IP portfolio for brand protection.
- Recognize the importance of proactive IP portfolio monitoring, administration and management.
- Identify tactics for IP enforcement against bad actors.
- Review the concept of guardianship of the brand involving various stakeholders.