This is a purchase for enrollment into the A-CAPP Center's Professional Certificate in Foundations of Brand Protection education program.
Please note:
- Program terms of use
- Enrollment occurs within 24 hours Monday-Friday 8a-5p.
- After purchase, you will be enrolled and then receive an email from our learning management system to set up your account with immediate access to the course.
DESCRIPTION
Designed for non-lawyers or lawyers wanting a refresher on the laws impacting brand protection efforts, this course will explore specific legal actions for enforcing the intellectual property rights of brand owners. You will gain an understanding of how intellectual property rights, which are intangible assets, play a vital role in a brand’s success. You will learn about various types of intellectual property protection, including trademarks, patents, and copyrights, as well as other legal strategies such as contracts to help you manage these assets and minimize risks.
Learning Objectives:
- List the various types of intellectual property rights, including trademarks and copyrights, relevant to brand protection.
- Identify basic types of intellectual property protections, as well as infringements and violations by bad actors that brands face.
- Describe the role of the supply chain and illicit supply chain in intellectual property infringements online and on consumers and the economy.
- Define the origin of intellectual property protection globally and at the national level.
- Describe the role of illicit trade and organized crime in trademark counterfeiting and copyright piracy.
- Identify the main sources of data for estimates of counterfeiting and piracy.