Course 101: Fundamentals of Brand Protection

Was: $479.00

Now: $383.00

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Availability:

You are purchasing a pre-enrollment seat into this course. Actual enrollment will occur upon launch, March 25, 2025.

Government & Corporate Pricing::

Individual purchase using organization funding, $430.00, contact acapp@msu.edu for code

Government and Corporate Contracts::

Bulk purchase of course enrollment seats under a contract receive additional price discounts. Please contact the A-CAPP Center for information at acapp@msu.edu

Description

This is a purchase for pre-enrollment into a course from the A-CAPP Center's Professional Certificate in Foundations of Brand Protection that will launch March 25, 2025.

Program terms of use apply.
Enrollment occurs within 24 hours of launch Monday-Friday 8a-5p.
After purchase, you will be pre-enrolled and receive a separate email in late March with login credentials.

DESCRIPTION

This introductory course is designed to give you a solid foundation in the basic concepts of brand protection. You will learn the essential concepts and terms in seven key areas of brand protection. The course also explores how various functions, such as supply chain management and marketing, contribute to this interdisciplinary field. Additionally, the course will discuss other important issues that are crucial for protecting a brand.

Learning Objectives:

Gain a baseline understanding of Brand Protection.
Identify the Fundamentals of Brand Protection and seven thematic areas for Brand Protection.
Understand the Brand Protection Ecosystem.