This is a purchase for enrollment into the A-CAPP Center's Professional Certificate in Foundations of Brand Protection education program.
Please note:
- Program terms of use
- Enrollment occurs within 24 hours Monday-Friday 8a-5p.
- After purchase, you will be enrolled and then receive an email from our learning management system to set up your account with immediate access to the course.
DESCRIPTION
This introductory course is designed to give you a solid foundation in the basic concepts of brand protection. You will learn the essential concepts and terms in seven key areas of brand protection. The course also explores how various functions, such as supply chain management and marketing, contribute to this interdisciplinary field. Additionally, the course will discuss other important issues that are crucial for protecting a brand.
Learning Objectives:
- Gain a baseline understanding of Brand Protection.
- Identify the Fundamentals of Brand Protection and seven thematic areas for Brand Protection.
- Understand the Brand Protection Ecosystem.